loading

 Suprabeauty: Makeup Brush Manufacturer with Experiences on private labeling and customization.                     connie@suprabeauty.com+86-755-28701567

Observation on China's Economic Samples: The Remarkable "Town" | Transforming Waste Tail Hair into Makeup Brushes, "Brushing" out a Beauty Industry Worth over 10 Billion Yuan

80% goat hair from the small town

From Zhangdian Town to Luyi County, from the discarded "tail hair" to the fashionable makeup brushes, today, the "beauty industry" here integrates research and development, production, and sales, and its products are sold to more than 40 countries and regions in Europe, America, Japan, South Korea, the Middle East, and Latin America.
In the late 1970s, farmers in Luyi County generally raised sheep. However, the hair on the sheep's tail was hard and elastic, making it difficult to be used as textile material, so lots of them were discarded .
By chance, the villagers of Zhangdian Town who went to visit relatives in other places found that the discarded sheep tail hair was a good material for making makeup brushes, and there were many foreign cosmetics companies purchasing it. Therefore, many villagers began to "comb wool" - collect the discarded "sheep tail hair", process it into "bundles of hair" of different sizes, and sell them.
"Combing wool" is easy to learn. It doesn't require special equipment or technical skills. For a while, every household in Zhangdian Town and even the entire Luyi County was "combing wool", and small "tail hair" processing workshops sprang up everywhere.
Later, some villagers fixed the combed "bundles of hair" on small wooden sticks to make the simplest makeup brushes. A bunch of "bundles of hair", a wooden handle, plus a mouth tube and a piece of aluminum skin make up the main materials of a makeup brush. In the 1990s, the tail - hair makeup brushes in Zhangdian Town won the favor of foreign merchants, and a large number of OEM factories were booming. "Combing wool" became a synonym for "good days".
The makeup brush processing workshops in Zhangdian Town emerged like mushrooms after rain. By around 2000, there were more than 1000 makeup brush enterprises in the town, with an annual output of more than 3000 tons of wool and more than 9000 tons of nylon hair, accounting for more than 80% of the national export volume of makeup brushes. Zhangdian Town thus won the reputation of "the Hometown of Tail Hair in China".
In January 2025, workers were working in a tail - hair processing workshop in Zhangdian Town, Luyi County. (Photo by Ma Shaojie, Xinhua News Agency)

With the gradual expansion of the industrial scale, the drawbacks of the single - product structure and lack of core competitiveness of the makeup brushes in Zhangdian Town began to emerge. The industry profit was continuously squeezed, and the sales volume continued to decline.

After the global financial crisis in 2008, the makeup brush enterprises in Zhangdian Town left one after another and set up factories in the coastal areas to process makeup brushes on behalf of foreign cosmetics enterprises.

The entrepreneurs who remained in Zhangdian Town were also constantly "surviving". They gradually realized that they couldn't just focus on the "head" of the makeup brush. Only with a complete chain and perfect supporting facilities can they adapt to the new market demand and open up a broad new world.

In 2016, Luyi County implemented the "Return of the Phoenix" project, built a 1500 - mu makeup brush industrial park, and provided support in terms of land and funds. The makeup brush bosses who went south to start businesses that year began to return to their hometowns one after another.

As shown in the picture, it is the makeup brush set products produced by a makeup brush enterprise in Luyi County. (Photo by Xinhua News Agency)

"At that time, the supporting products such as wooden handles and aluminum tubes for making makeup brushes had to be introduced from other places, which was very passive. So I decided to expand the industrial chain and take the initiative into my own hands." said Liang Qingzhi, the person in charge of a returned - entrepreneurship makeup brush enterprise.

After repeated experiments, Liang Qingzhi found that the birch wood produced in the alpine region was more suitable for making wooden handles. To reduce the raw material transportation cost, he built a raw material processing factory abroad, produced semi - finished products and transported them back to Luyi, and then produced different types of high - end wooden handles according to customer needs, making up for the short board of the local makeup brush industrial chain.

Subsequently, enterprises producing supporting products such as mouth tubes, aluminum skins, wooden handles, wire drawing, and suitcases gathered one after another. From Zhangdian Town to Luyi County, a complete - chain, perfect - supporting, and integrated - production - research - sales makeup brush industrial cluster was formed.

The profit of OEM is low, so it's better to create one's own brand. Stepping from OEM to self - brand production has increased the value of a makeup brush tenfold. The local makeup brush enterprises have successively established R & D teams, analyzed consumption habits, improved the shape, function, and other aspects of makeup brushes, and created their own brands.

As shown in the picture, it is the production workshop of a makeup brush enterprise in Luyi County. (Photo by Xinhua News Agency)

The small makeup brush has not only filled the pockets of the people in Zhangdian but also driven the industrial expansion and upgrading, becoming the local characteristic leading industry. At present, there are more than 160 large - scale makeup brush enterprises in Luyi County, 63 self - owned brands have been created, and an average of more than 10 new products are put into production every day.

With the increasingly perfect Internet of Things service system, the local makeup brush products can be produced and shipped on the same day. Through the cross - border e - commerce platform, the makeup brushes from Zhangdian Town can reach the dressing tables of women in Europe, the United States, Southeast Asia, and other places within one month.

With the efforts and innovation of the local people, the small makeup brush has not only "brushed" up the wallets of the local people but also "brushed" to the whole country and the world, "brushing" out a beauty industry worth over 10 billion yuan, enriching people's pockets and beautifying the world. (Video: Li Xiaowei, Ma Shaojie)

recommended for you
no data
no data
Get in touch with us
Copyright © 2025 Suprabeauty Products Co., Ltd - www.suprabeauty.com |  Sitemap | privacy policy
Customer service
detect